About Oceania Smart Select
XYX Holdings Pty Ltd was incorporated in March 2019, formalising what began as a student venture in Melbourne. Our founder has been living and working in the Australian market for 15+ years, and that local experience underpins everything we do.
Who We Are
Oceania Smart Select is the product curation and supply-chain brand of XYX Holdings Pty Ltd (ABN 21 632 303 685) — an Australian-registered private company based in Victoria. We are a product curation and supply chain platform that identifies exceptional Australian products — many from high-quality local producers that remain unknown outside Australia — and connects them with global consumers through reliable, transparent supply chains.
We are not a general trading company. We are highly selective in what we bring to market. Every product in our portfolio has passed through our rigorous four-pillar selection criteria: it must be locally produced within Australian regulatory standards, quality-tested through internationally recognised systems, traceably sourced with reliable raw material origins, and scalable with proven production capacity.
Our current portfolio spans four categories — dairy, grains, seafood, and skincare — across six brand lines: OCEANIA GOLD (premium dairy), Otway Pure (natural foods), G&M Australian Creams, EAORON, Thera Lady, and Manuka Secrets (skincare). Every product carries a GS1-registered barcode with prefix 93 (Australia), verifiable on GS1.org.
What makes us different is our end-to-end capability. We don't just source products — we manage the entire journey from Australian farm or factory to the consumer's hands. This includes product curation, quality control, warehousing, international logistics, customs clearance, marketing asset creation, and channel partner support.
Company Details
- Legal Entity
- XYX Holdings Pty Ltd
- ABN
- 21 632 303 685
- ACN
- 632 303 685
- Registered
- 16 March 2019 (ABR) · Trading as Oceania Smart Select
- Headquarters
- Victoria, Australia
- Type
- Product curation & supply-chain platform
- Portfolio
- 6 brands, 19 SKUs, 4 categories
- Markets
- Australia, China (Bonded Zone & cross-border)
- Corporate site
- xyxtrade.com.au
- Product site
- oceaniasmartselect.com.au
- ABR lookup
- Verify ABN 21 632 303 685 ↗
Our Founder's Journey
XYX Holdings Pty Ltd was incorporated in March 2019. The retail and supply-chain experience that shaped the brand goes back further — through the founder's years on the ground in Australia.
The Beginning — Retail Roots
Our founder arrived in Australia as an international student and quickly entered the retail trade. He established Spare Change Warehouse Store — a retail chain importing Chinese consumer goods into the Australian market. This hands-on, ground-level experience in physical retail built an invaluable foundation: deep understanding of Australian consumer preferences, logistics infrastructure, customs processes, and cross-cultural business operations.
More importantly, it built genuine relationships with Australian producers, distributors, and industry professionals — connections that would prove essential in the years to come.
Strategic Pivot — East Meets West
As the Australian dollar surged against the Chinese yuan, traditional import margins collapsed. Rather than retreat, our founder saw an opportunity: reverse the flow. Australia's reputation for food safety, environmental purity, and manufacturing quality was increasingly valued by Chinese consumers — but most couldn't easily access these products.
The pivot was strategic and decisive: leverage our established Australian supply chain relationships to export high-quality Australian products to the Chinese market. This wasn't just a business decision — it was a recognition that Australia's true commercial advantage lay in the quality of its products, not just its consumption market.
"The true value of Australia is not in its famous brands alone. It's in the exceptional local producers — the family-owned dairy in Thomastown, the grain miller on the SA/VIC border, the sheep farmer whose wool produces the finest lanolin — producers whose quality rivals or exceeds the big names, but who remain unknown outside Australia."
— The founding insight behind Oceania Smart Select
Building the Platform
The business evolved from simple product trading into a comprehensive supply chain platform. We invested heavily in building end-to-end capabilities: direct factory partnerships with manufacturers like Dairy-Pac International and Blue Lake Milling, international quality certifications, GS1-registered product barcodes, and complete import/export documentation systems.
We established our own brand lines — OCEANIA GOLD for dairy and Otway Pure for natural foods — while partnering with established Australian brands like G&M Australian Creams. Each product was carefully selected through our four-pillar criteria and backed by verifiable, transparent supply chains.
XYX Holdings Pty Ltd — Formal Incorporation
On 16 March 2019, the trading activity was formalised under XYX Holdings Pty Ltd (ABN 21 632 303 685, ACN 632 303 685), an Australian private company registered in Victoria. Verifiable on the Australian Business Register. From this point, Oceania Smart Select operates as a brand of XYX Holdings.
Oceania Smart Select — A Curation Platform
Oceania Smart Select operates as a small, focused product curation and supply chain platform under XYX Holdings Pty Ltd. We work directly with Australian manufacturers — wet-mix dairy, grain millers, sustainable seafood, lanolin and skincare partners — and supply both directly through this site and through a small network of independent Melbourne pharmacies and Asian groceries (see our stockists).
We're actively expanding the retail network across Australia and looking at cross-border channels for the future. We provide partners with verified product information, marketing assets, and the supply-chain reliability that comes from the founder's 15+ years on the ground in Australia.
Our Mission & Philosophy
To discover, verify, and deliver the best Australian products to the world — through rigorous selection, complete transparency, and genuine supply chain partnerships.
What We Believe
- • Quality over quantity. We deliberately curate a focused portfolio rather than carrying thousands of products. Each SKU must earn its place.
- • Transparency builds trust. We publish EAN barcodes, factory names, certification details, and ingredient lists because we believe consumers deserve complete information.
- • Local expertise matters. Our founder has been in Australia since 2009; we evaluate products as local consumers who understand the market firsthand, not as remote importers.
- • Partnerships, not transactions. We build long-term relationships with our manufacturers and channel partners, investing in mutual growth rather than one-off deals.
How We Select Products
Every product must pass our four-pillar selection criteria:
Locally Produced
Must be manufactured in compliance with Australian regulations and quality standards.
Rigorously Tested
Must pass through a recognised quality testing system (BRC, GMP, HACCP, TGA, etc.).
Traceable Sourcing
Raw materials must be clearly traceable with reliable, stable origins.
Scalable Capability
Manufacturer must demonstrate consistent production capacity for sustained supply.
Our Capabilities
We provide a complete, end-to-end supply chain — not just products, but the entire infrastructure to bring them to market.
Product Curation
We identify exceptional Australian products through on-the-ground research, factory visits, and our four-pillar selection criteria. We test products ourselves before bringing them to market.
Quality Control
Every product undergoes third-party testing (CTI/SGS). We maintain complete certification records including BRC, GMP, HACCP, TGA, MSC, and NASAA credentials for each manufacturer.
Warehousing & Logistics
Temperature-controlled warehousing in Australia and bonded warehouse access in China. Full cold chain management for dairy and perishable products.
Import Documentation
Complete customs documentation management: Chinese customs declarations, entry-exit inspection certificates, Australian certificates of origin, health certificates, and VAT documentation.
Marketing Assets
Professional product photography, detailed bilingual product sheets, live commerce scripts, social media content, and brand storytelling — empowering our channel partners to sell with confidence.
Channel Support
We support distributors, retailers, e-commerce platforms, and live commerce influencers with product training, competitive pricing, and responsive supply chain service.
Our Business Model
We operate across three complementary areas — each reinforcing the others to create a resilient, scalable business.
Own Brands
OCEANIA GOLD · Otway Pure
We develop and own brand lines in partnership with Australian manufacturers. This gives us full control over product quality, positioning, and pricing. Our own brands carry the deepest margins and strongest brand equity.
- • Full brand ownership and trademark control
- • Direct factory relationships
- • Custom formulations and packaging
- • GS1-registered barcodes (prefix 93)
Partner Brands
G&M Australian Creams · EAORON · Thera Lady · Manuka Secrets
We curate and showcase a selection of established Australian brands alongside our own. These curated brands are presented for editorial reference; direct purchase on this site is limited to our own SKUs, and we link to the brand owners or major Australian retailers for purchase of partner-brand products.
- • Editorial curation of recognised Australian brands
- • Direct purchase limited to OSS-owned SKUs
- • Partner-brand purchase routed to brand owner / retailer
- • No claim of exclusive or endorsed partnership
Supply Chain Services
End-to-end logistics & support
Our supply chain platform supports not just our own products but also enables us to offer logistics, documentation, and marketing services to partners entering the Australian-to-China trade corridor.
- • Import/export documentation
- • Bonded warehouse management
- • Cold chain logistics
- • Marketing asset creation
Our Manufacturing Partners
We partner directly with Australian manufacturers — not brokers or middlemen. This ensures product authenticity, quality consistency, and supply reliability.
Dairy-Pac International Pty Ltd
OCEANIA GOLDAustralian dairy manufacturer established in 2001 in Thomastown, Victoria. Dairy-Pac specialises in wet-mix spray drying technology, processing fresh Victorian milk into powder. The facility holds BRC, GMP, and NASAA Organic certifications, plus Halal and Kosher accreditation — independently audited standards verifiable with the certifying bodies.
Est. 2001
Location Thomastown, VIC
Products Milk powders
Technology Wet-mix spray drying
Blue Lake Milling (CBH Partner)
Otway Pure OatsA trusted regional grain processor aligned with CBH — Australia's largest grain handler and a cooperative with over 4,000 grain-growing members. Blue Lake Milling sources premium oats from the Bordertown golden grain belt at the SA/VIC border — a region prized for its Mediterranean climate, rich red soils, and ideal growing conditions. Each batch passes through 57 quality checkpoints from field to finished product.
Partner CBH Group
Location Bordertown, SA
Products Oat products
Source Golden grain belt
SeaValue
Otway Pure TunaInternational seafood supplier established in 2004, packing in Samut Sakhon, Thailand. Yellowfin tuna sourced from FAO Area 71 (Western and Central Pacific) and processed using ultra-low-temperature flash-freezing (-60°C). Holds HACCP, BRC, and GMP certifications, plus MSC (Marine Stewardship Council) Chain of Custody and Dolphin Safe accreditation — independently audited standards verifiable with the certifying bodies.
Est. 2004
Packed in Samut Sakhon, Thailand
Products Canned tuna
Source FAO Area 71
Where You'll Find Our Products
Our products are available across multiple retail channels in both Australia and China.
Australia
- ✓ Major Supermarkets — G&M products available in Woolworths, Coles, and independent grocers nationwide
- ✓ Chemist Warehouse — G&M Australian Creams stocked in Australia's largest pharmacy chain
- ✓ Duty-Free Outlets — Airport and city duty-free stores for international travellers
- ✓ Specialty Retailers — Asian grocery stores and health food shops
China
- ✓ Bonded Zone Stores — Physical retail stores in China's cross-border commerce bonded zones
- ✓ Cross-Border E-commerce — Available through authorised cross-border platforms with full import compliance
- ✓ Live Commerce — Partnerships with verified KOLs and live streaming channels on major platforms
- ✓ Expanding Distribution — Actively growing our network of B2B wholesale customers and retail stockists
Work With Us
Whether you're a distributor, retailer, e-commerce platform, or live commerce influencer — we provide the products, the supply chain, and the support you need to succeed.
