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Otway Pure

Otway Pure

大洋路至纯

Pure Australian Goodness, Naturally

Named after Australia's iconic Great Ocean Road, Otway Pure embodies the country's commitment to natural, wholesome food. Our oats are sourced from the Bordertown golden grain belt — partnering with CBH, Australia's largest grain handler. Our tuna comes from the pristine Western Pacific, certified Dolphin Safe and MSC sustainable.

✓ HACCP ✓ BRC ✓ GMP ✓ MSC ✓ Dolphin Safe ✓ 5-Star Health Rating

Brand Story

The Great Ocean Road is one of Australia's most iconic landmarks — a winding coastal highway that showcases the raw, untouched beauty of the southern Australian coastline. It is a symbol of nature's purity, of wide open spaces, and of Australia's deep connection to both land and sea.

Otway Pure takes its name and its philosophy from this spirit. We believe the best food comes from the best sources — untouched, unprocessed, and honestly presented.

Our oat products are sourced from the Bordertown golden grain belt, located at the junction of South Australia and Victoria (latitude 35.5°S, longitude 140.5°E). This region's unique combination of Mediterranean climate, rich red soil, extended sunlight hours, and optimal rainfall creates ideal conditions for growing premium-grade oats. Our supply partner is aligned with CBH — Australia's largest grain handler and a cooperative with over 4,000 grain-growing members.

Every batch of Otway Pure oats passes through 57 quality checkpoints from field to finished product. The oats are harvested once per year, stored in their natural husked form, and only milled and processed when needed — ensuring maximum freshness. Our physical milling combined with low-temperature roasting preserves the oat's natural flavour, nutrients, and importantly, the bran layer where 95% of the dietary fibre resides.

Our yellowfin tuna is sourced from FAO Area 71 — the Western Central Pacific — widely regarded as the world's premier tuna fishing ground. The warm, nutrient-rich waters far from industrial zones produce tuna with exceptional flesh quality: firm texture, high protein, rich Omega-3, and naturally sweet flavour. Our tuna is caught using purse seine nets — a selective method that minimises bycatch and protects dolphins, earning Dolphin Safe and MSC Chain of Custody certifications.

Brand Details

Origin
South Australia / Victoria, Australia
Manufacturer
Blue Lake Milling (CBH partner) / SeaValue
Factory Address
Bordertown, SA 5268, Australia / Samut Sakhon, Thailand
Products
3 SKUs

Certifications

✓ HACCP✓ BRC✓ GMP✓ MSC✓ Dolphin Safe✓ 5-Star Health Rating

The Bordertown Grain Belt

Our oats come from one of Australia's most prized grain-growing regions.

Location

Latitude 35.5°S, Longitude 140.5°E — the SA/VIC border region, known as the "golden grain belt" of southern Australia.

Climate

Mediterranean climate with cool, wet winters and warm, dry summers — ideal for slow-maturing, nutrient-dense oat grain development.

Soil

Red terra rossa soils rich in minerals, providing exceptional growing conditions that contribute to higher nutrient density in the harvested grain.

One Harvest Per Year

Unlike regions that grow multiple crops annually, Bordertown oats have a single annual harvest cycle, allowing full natural maturation.

FAO 71: The Western Pacific Advantage

Why the Western Central Pacific produces the world's best yellowfin tuna.

Pristine Waters

Far from industrial pollution, the Western Pacific near Vanuatu offers some of the cleanest fishing waters on Earth, resulting in fish with minimal heavy metal contamination.

Optimal Conditions

Warm water temperatures and abundant baitfish create ideal habitat for yellowfin tuna, producing fish with optimal fat content (8-12%) and the best flavour profile.

Sustainable Fishing

Purse seine net fishing is highly selective, protecting non-target species. Our fishing operations are MSC certified and verified Dolphin Safe by the Earth Island Institute.

Superior to Other Regions

Indian Ocean tuna (FAO 51) is leaner with slight brininess; Atlantic tuna (FAO 34) is often drier and used for lesser-grade products. Pacific tuna is the gold standard.

74% Solid Fish — Industry-Leading Content

Our tuna tins contain more fish and less filler than any major competitor.

Otway PureCompetitor ACompetitor B
Fish SpeciesYellowfin TunaTuna (unspecified)Yellowfin Tuna
Solid Content≥70g (74%)≥61g (64%)≥52g (65%)
Net Weight95g95g80g
Protein / 100g26.1g25g26g
Fat / 100g6.8g10.7g13g
Sodium / 100g320mg450mg433mg
Energy / 100g696 kJ821 kJ909 kJ

Frequently Asked Questions

Why are Australian oats better than regular oats?
Australian oats retain their natural husk during storage, preserving 95% of the dietary fibre in the bran layer. Many domestic varieties are "naked oats" that lose their bran, resulting in less than half the fibre content. Our oats contain 12.7g dietary fibre per 100g — 30x more than white rice.
What is the 5-star health rating?
The Health Star Rating is Australia's front-of-pack nutrition labelling system. Five stars is the highest possible rating, indicating an exceptionally healthy nutritional profile. Otway Pure instant oats have earned this maximum rating.
Is canned tuna actually healthy?
Yes. Our canning process preserves the key nutritional benefits: high-quality protein (26.1g/100g), Omega-3 fatty acids (DHA and EPA), and essential minerals. The -60°C flash-freezing immediately after catch and subsequent low-temperature steaming lock in freshness and nutrition.
What does "Dolphin Safe" mean?
Dolphin Safe certification, verified by the Earth Island Institute, ensures that our tuna was caught using methods that do not harm, chase, or encircle dolphins. It's part of our commitment to responsible, sustainable sourcing.

Otway Pure — Fact Sheet

Brand Otway Pure / 大洋路至纯
Parent Company Oceania Smart Select Pty Ltd
Oat Supplier Blue Lake Milling (CBH Partner)
Oat Source Bordertown, SA/VIC border, Australia
Tuna Supplier SeaValue (Coles supply partner)
Tuna Source FAO Area 71, Western Central Pacific
Product Range 3 SKUs (Instant Oats, Super Grain Oats, Yellowfin Tuna)
Certifications HACCP, BRC, GMP, MSC, Dolphin Safe, 5-Star Health Rating
GS1 Country Prefix 93 (Australia)

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