Brand Story
Manumax draws its identity from one of Oceania's most prized natural ingredients: Manuka honey. Produced by New Heaven and New Earth Ltd in New Zealand, the brand was built on the premise that the remarkable properties of Manuka honey — long treasured by New Zealand's indigenous Maori people — could be harnessed for modern skincare and personal care products.
Manuka honey is no ordinary honey. It contains methylglyoxal (MGO), a compound found almost exclusively in the nectar of the Manuka bush (Leptospermum scoparium). MGO has been studied extensively for its biochemical activity and the New Zealand UMF Honey Association rates Manuka honey by its MGO content.
The brand's product range applies these naturally-occurring honey-based ingredients to everyday personal-care products. The Fish Oil Ice Mist Spray combines deep-sea fish oil with bladder wrack seaweed extract and sodium hyaluronate in a spray format. The Lavender & Manuka Shower Gel uses Manuka honey alongside natural lavender essential oil in a pH 5.5 formula. The Manuka Honey Face Mask blends honey with goat milk, tea leaf extract and hyaluronic acid.
Every Manumax product is formulated to be gentle for sensitive and dry skin. Products are skincare and personal-care items only — they are not registered therapeutic goods and are not intended to diagnose, treat, or prevent any medical condition.
Brand Details
- Origin
- New Zealand
- Products
- 3 SKUs